Product strategy, formulation, brand and packaging development, documentation and production from OUI Life's women-led Lagos team. Choose the engagement route that matches how much of the product already exists.
Seven capabilities run across every engagement. Clients reach them through one of three commercial routes.
Define what to make, who it is for, its price position, range role and intended shelf before formulation begins.
Private-label bases, semi-custom modifications and ground-up formulations across OUI's established beauty and personal-care categories.
Product positioning, naming and range structure, packaging briefs, label architecture, claims inputs and artwork specifications.
Component briefs, fill and closure requirements, compatibility review and label inputs. Procurement is included only where separately agreed in writing.
Batch production, filling and documented controls from OUI's Mile 2 facility.
Route-scoped NAFDAC-readiness documents, INCI lists, specifications, SDS/MSDS where applicable, CPSR-ready records and external-laboratory coordination.
Formula continuity, retained batch records and repeat manufacture for long-term partners.
These are the formats OUI formulates and manufactures today. Anything outside them is assessed before it is quoted.
Cleansers, serums, moisturisers, lotions, washes and butters.
Shampoo, conditioner, treatments, oils and salon-grade systems.
Beard oils, balms, hair and scalp treatments.
Liquid cleansers and bar soap.
Own-label ranges built around margin, repeat supply and listing documentation.
Clear development fees, structured sampling and a documented route to production.
Local capacity, formula continuity and batch records without the full import cycle.
Products prepared for UK/EU documentation and Responsible Person coordination where included.
Choose the level of development that matches how much of the product already exists.
A proven base formula from our tested range, finished as your product.
Development and sampling from ₦50,000 per product
Start from a tested base, then dial in actives, concentrations and functional claims.
Development and sampling from ₦100,000 per product
A new formula developed against your brief, with deeper research and sampling.
Development and sampling from ₦150,000 per product
Displayed fees cover the development and sampling work stated for the selected route. Production, packaging inventory, third-party testing and regulatory fees are quoted separately unless a written quotation explicitly includes them. Sampling is paid and non-refundable. Production lead time is 4–6 weeks from confirmed inputs.
So there are no surprises after the brief: development fees cover formulation work, not your packaging inventory, production stock or launch marketing.
| OUI handles | Available as add-on | You provide or confirm |
|---|---|---|
| Formulation and sampling | Stability, claims and efficacy testing | Commercial brief and target market |
| Production from our Lagos facility | CPSR-ready records and export documentation | Packaging choice, confirmed before formulation |
| Packaging briefs and compatibility review | Packaging sourcing support, where separately agreed | Final artwork approval |
| Route-scoped documentation | External laboratory coordination | Forecast and order volume |
Category, route, target market and expected volume. The more specific you are, the faster we move.
We confirm the route, align timeline expectations and collect the paid sampling fee.
Packaging must be confirmed before formulation development begins so compatibility is handled upfront.
You receive samples and have up to two structured revision rounds.
Your route's named documentation package — label inputs, INCI list and specification, with SDS/MSDS and CPSR-ready records where the route includes or offers them.
4–6 week lead time from confirmed inputs, with retained batch records for repeat manufacture.
Three tools to help you validate economics, find the right route and check your label is retail-ready.
Get the full model: gross margin, break-even timeline, and a route recommendation from our team.
These are illustrative planning estimates, not production quotes. Final costs depend on the formula, packaging, batch size, testing and regulatory requirements. Calculator assumptions: revenue = retail price × monthly units × SKUs; sampling cost = the selected route's development fee × SKUs.
“I truly appreciate the honesty, professionalism, and the strategic guidance Ouilife provided. It has given me greater confidence in the direction of my brand.”
Minimum production depends on the formula, packaging, fill size and production setup, so it is confirmed per project rather than fixed across the board. Tell us the product and packaging you have in mind and we will give you the realistic minimum for it.
Route fees cover the development and sampling work stated under each route — brief review, formulation, sample production and up to two structured revision rounds. Production, packaging inventory, third-party testing and regulatory fees are quoted separately unless a written quotation explicitly includes them.
We prepare the route-scoped product and formula documentation and support regulatory readiness once the formula is finalised. Registration filing, third-party costs and submission responsibilities are confirmed separately and are not included in the development fee by default.
Packaging briefs, fill and closure requirements and compatibility review are part of OUI's work. Procurement and sourcing are included only where separately agreed in writing. Stock packaging is usually the most practical option for a first launch.
Yes. Many brands begin with one product to establish their offer and validate demand before expanding. Development and production requirements apply per product or SKU.
Formula ownership, licensing and exclusivity are governed by the written project agreement. Selecting a custom route does not automatically transfer every underlying formulation or intellectual-property right.
We respond within 48 hours with a route confirmation and clear next steps.