The brands OUI Life builds and manufactures.
URU, FOUNDXN and HUEMÀN are OUI Life's owned consumer brands. SPECIFIQ is its bespoke-formulation service. Together, they show the product-development and manufacturing system behind OUI's partner work.
URU
Powerfully ours. Plant powered.
African plant-based beauty across skin, body and hair, formulated and manufactured by OUI Life.
- URU Plant Wash
- URU Botanical Serum
- URU Hair Butter
- URU Scalp Oil
FOUNDXN
Where healthy hair begins.
A salon-grade cleanse, treat and hydrate haircare system developed and manufactured through OUI Life's formulation and production infrastructure.
- UNIT 01 CLEANSE
- UNIT 02 TREAT
- UNIT 03 HYDRATE
HUEMÀN
Grooming that actually works.
Men's beard, hair and grooming products, manufactured by OUI Life.
- Beard Max Growth Oil 30ml
- Hair Max Booster Serum 30ml
- Thickening Beard Balm 30ml
SPECIFIQ is bespoke formulation.
We assess first and formulate second, for anyone who needs a product built around a specific requirement.
- 01Intake
- 02Brief
- 03Sample development
- 04Structured revisions
- 05Documentation
For businesses
Custom development for brands that need specific performance targets, ingredient briefs or export requirements.
Brief a custom productFor individuals
Bespoke formulation for skin, hair or performance requirements that off-the-shelf products cannot meet.
Request a personal formulationBuilt for partner shelves as well.
OUI Life manufactures for Atreos/Bokku and other partner brands. Public detail is limited to the relationship unless a fuller case study has been approved.
Manufacture with OUI