URU, FOUNDXN and HUEMÀN are OUI Life's owned consumer brands. SPECIFIQ is its bespoke-formulation service. Together, they show the product-development and manufacturing system behind OUI's partner work.
Powerfully ours. Plant powered.
African plant-based beauty across skin, body and hair, formulated and manufactured by OUI Life.
Where healthy hair begins.
A salon-grade cleanse, treat and hydrate haircare system developed and manufactured through OUI Life's formulation and production infrastructure.
Grooming that actually works.
Men's beard, hair and grooming products, manufactured by OUI Life.
SPECIFIQ serves businesses and individuals who need a product built around a specific requirement. We assess first and formulate second, moving through intake, brief, sample development, structured revisions and documentation.
Custom product development for brands that need something precisely built — specific performance targets, ingredient briefs or export requirements.
Bespoke formulation for people with specific skin, hair or performance requirements that off-the-shelf products cannot meet.
OUI Life manufactures for Atreos/Bokku and other partner brands. Public detail is limited to the relationship unless a fuller case study has been approved.
Private label, semi-custom or custom formulation — we align the route to your product category, target market and expected volume.