Our brands

Multiple brands.
One standard.

Every brand in our portfolio is manufactured in-house, to the same formulation and quality benchmark.

Everyday personal care
OUI
Everyday personal care, made properly.

Mass-market personal care that does not compromise on what is inside.

OUI Bar SoapOUI Body WashOUI Body LotionOUI Hand Wash
OUI
African plant-based beauty
URU
Powerfully Ours. Plant Powered.

Plant-based formulation rooted in African botanical heritage.

URU Plant WashURU Botanical SerumURU Hair ButterURU Scalp Oil
URU
Salon-grade haircare
FOUNDXN
Where healthy hair begins.

Clinical-performance haircare built around a three-unit system.

UNIT 01 CLEANSEUNIT 02 TREATUNIT 03 HYDRATE
FOUNDXN
Men's natural grooming
HUEMAN
Grooming that actually works.

Men's hair and beard care with no noise, just formulas that deliver.

Beard Max Growth Oil 30mlHair Max Booster Serum 30mlThickening Beard Balm 30ml
HUEMAN
Bespoke formulation service
SPECIFIQ
Made for you. Made properly.

A bespoke formulation offering for the individual consumer who wants something genuinely personal.

Bespoke SerumCustom MoisturiserPersonalised SPFNight Treatment
SPECIFIQ
Consumer tool — free

Find your routine
in three questions.

Tell us a little about yourself. We'll match you to the right brand and send you a personalised routine guide.

What you'll get
Brand recommendation matched to your goal
A 7-day starter routine guide, by email
Product pairing suggestions from across the portfolio
Routine Finder

What are you trying to achieve?

Want something made for you?

Start with SPECIFIQ.

Our bespoke formulation service creates products built around your specific skin, hair or beard profile.