Lagos, Nigeria — Est. 2022

Beauty made
in Nigeria,
for the world.

We formulate, manufacture and scale skincare, haircare, men's grooming and personal care from a fully owned facility in Lagos.

OEM engagement routes

Private LabelFrom ₦50,000
Semi-CustomFrom ₦100,000
Custom FormulationFrom ₦150,000
Mile 2
Lagos facility
4–6 wk
Production lead time
NAFDAC
Regulatory ready
EU / UK
Export documentation

Trusted by brands & retailers

For business

Build your brand on our infrastructure.

From your first sample to ongoing supply. We handle formulation, documentation, compliance and production.

Private label manufacturing
Custom and semi-custom formulation
NAFDAC and export documentation
Stable supply from owned facility
View OEM options →
Our brands

Beauty that starts with the ingredient.

Multiple brands. One manufacturing standard, from mass-market personal care to bespoke formulation.

OUI — everyday personal care
URU — African plant-based beauty
FOUNDXN — salon-grade haircare
HUEMAN — men's natural grooming
SPECIFIQ — bespoke formulation service
Explore our brands →
For business — free tool

Estimate your launch economics in 60 seconds.

A quick sense-check on margin and revenue before your first conversation with us.

₦1,000₦5,000₦30,000
100500 units10,000
20%40%70%
Monthly gross revenue
₦2,500,000
at 500 units × ₦5,000
Estimated gross profit
₦1,000,000
at 40% margin

Get the full model with sampling cost, route recommendation and break-even point.

This is an indicative estimate only. Actual economics depend on your product category, route and batch size.

Our brand portfolio

Multiple brands.
One standard.

Every brand in our portfolio is manufactured to the same formulation and quality standard because we make them all ourselves.

Ready to begin?

Start with a brief.
We'll do the rest.

Tell us your category, route and target market. We'll come back to you within 48 hours with a clear next step.