ISO 22716:2007 — cosmetics GMP
Operating framework
Status: Internally implemented
Batch records, raw-material traceability, equipment hygiene, personnel practice and documented procedures.
Women-led beauty manufacturing · Lagos, NigeriaBeauty manufactured
Beauty manufactured
in Nigeria,
for the world.
OUI Life develops and manufactures skincare, body care, hair care, men's grooming and cleansing products for its own portfolio and partner brands from Mile 2, Lagos.
Engagement routes
Private labelFrom ₦50,000
Semi-customFrom ₦100,000
Custom formulationFrom ₦150,000
Development and sampling fees per product. Production, packaging inventory, testing and regulatory costs are quoted separately.
Compare routes- Company established
- 2019
- Lagos facility
- Mile 2
- Production lead time
- 4–6 wk
- Owned brands
- 3
Company established
Lagos facility
Production lead time
Owned brands
Manufacturing and retail relationships
- Atreos / BokkuManufacturing relationship
- SPAR NigeriaRetail stockist
- EbeanoRetail stockist
- Okoli SupermarketsRetail stockist
- AdibaRetail stockist
01 — What we are
Built around beauty and personal care.
OUI Life is a beauty company with manufacturing under its own control. The facility, formulation work, batch records and packaging checks are organised around skincare, body care, hair care, men's grooming and cleansing products.
That focus matters. Preservation, stability, active ingredients and packaging compatibility behave differently across these formats.
02 — Capabilities
From product decision to repeat production.
OUI formulates, manufactures and scales personal care products across its owned portfolio and partner brands. Private label, semi-custom and custom formulation are the routes clients use to reach these capabilities.
Product and category strategy
Define what to make, who it is for, its price position, range role and intended shelf before formulation begins.
Formulation and R&D
Private-label bases, semi-custom modifications and ground-up formulations across OUI's established beauty and personal-care categories.
Brand and product development
Product positioning, naming and range structure, packaging briefs, label architecture, claims inputs and artwork specifications.
Packaging development and compatibility
Component briefs, fill and closure requirements, compatibility review and label inputs. Procurement is included only where separately agreed in writing.
OEM manufacturing and filling
Batch production, filling and documented controls from OUI's Mile 2 facility.
Quality, regulatory and market documentation
Route-scoped NAFDAC-readiness documents, INCI lists, specifications, SDS/MSDS where applicable, CPSR-ready records and external-laboratory coordination.
Repeat production and supply
Formula continuity, retained batch records and repeat manufacture for long-term partners.
03 — Owned portfolio
We run the system on our own brands.
URU, FOUNDXN and HUEMÀN were developed, manufactured and taken to market through OUI Life. They use the same formulation, documentation and batch-control system offered to partner brands.
NAFDAC-readiness documentation
Per project
Status: Project-specific
Label inputs, INCI list and product specification prepared for registration once the formula is finalised.
UK/EU market documentation
Per project
Status: Project-specific
CPSR-ready records and Responsible Person coordination where included in the project scope.
05 — The company
Women-led, with formulation at the centre.
OUI Life was established in 2019 by Dinma Obidiebube, who leads the company and its formulation work. Its owned portfolio and partner manufacturing work sit inside one operating system.
OUI's current impact is practical rather than promotional. It is measured in who leads the work, who is trained inside the facility and what capability stays in Lagos.
- Women-led ownership and formulation leadership.
- Production training inside a working facility.
- Locally commissioned manufacturing capability.
- Women Who Formulate in development.
07 — Insights
Notes from the work.
Practical answers to the questions founders and retailers ask before a first production run.
The documents behind a retail-ready beauty product
A product you cannot document is a product you cannot list, register or export. Here is what each record does and when you actually need it.
6 min read
What your development and sampling fee pays for
The route fee is not a deposit against production. Here is exactly what the work includes, what it excludes, and why the distinction protects your budget.
4 min read
Why packaging is confirmed before formulation
Packaging is not the last decision before launch. It is an input to the formula, and confirming it late is the most common reason a beauty launch slips.
5 min read
Free tool
Estimate your launch economics.
A quick sense-check on revenue and margin before your first conversation with us.
This is an illustrative planning estimate, not a production quote. Final costs depend on the formula, packaging, batch size, testing and regulatory requirements. Assumptions: revenue = retail price × monthly units; profit applies your selected margin to that revenue.
For you — personal skincare
Make sense of your current routine
Answer a few questions about how you use skincare today. We'll show you where your routine may be getting difficult to manage. Building a brand instead? Use the engagement routes above.