OUI Life Corp develops and manufactures skincare, haircare and personal-care products from Mile 2, Lagos. We work across our owned portfolio and partner brands, taking products through formulation, structured sampling, production and regulatory readiness.
OUI Life Corp is the parent company, manufacturer and OEM identity. It is not a consumer product line. The consumer work lives in the owned portfolio — URU, FOUNDXN and HUEMÀN — and in the partner brands we manufacture.
Every product moves through the same operating model: formulation against a brief, structured sampling with up to two revision rounds, GMP-verified production from our Lagos facility, and the documentation needed to list, register and sell.
Founder & Formulator
OUI Life was founded by Dinma Obidiebube, who leads formulation as well as the company. That combination shapes how we work: formulation discipline first, paired with the commercial clarity brands need to make sound product decisions before production begins.
Products are developed around intended use, stability, compatibility and manufacturability.
Paid sampling with up to two revision rounds. Packaging is confirmed before formulation begins.
Manufactured at Mile 2, Lagos with batch records and quality controls. 4–6 week lead time from confirmed inputs.
Route-scoped documentation for NAFDAC registration, retail listing and export preparation.
URU, FOUNDXN and HUEMÀN were developed, manufactured and taken to market on the same production line offered to partners. When we describe the process, we are describing something we run for our own brands every production cycle.
Three engagement routes, stated fees, structured sampling and route-scoped documentation. Start with a brief.