Women-led · Established 2019
OUI Life is a beauty company that owns its manufacturing.
Founded by formulator Dinma Obidiebube, OUI develops products for its own portfolio and manufactures for partner brands from Mile 2, Lagos.
01 / Founder
Dinma Obidiebube
Founder & FormulatorDinma founded OUI Life in 2019 and leads both the company and its formulation work. That founder-as-formulator model keeps product decisions close to the person responsible for the business.
Here, women-led describes ownership, formulation leadership and the technical pathway OUI is building through Women Who Formulate.
02 / The facility
It began as an empty shell.
OUI specified the workflow, water and production requirements, then commissioned selected equipment from specialist fabricators to suit the work.
Water treatmentSpecified around beauty-manufacturing work.
Production workflowInternal handling planned for the products OUI makes.
Commissioned equipmentBuilt to OUI’s requirements and documented at handover.
03 / Operating model
Formulation to market, in one system.
Incoming checks, batch records, documented process and in-house training, every day.
FormulationProducts are developed around intended use, stability, compatibility and manufacturability.
More from OUI
The rest of the picture.
PartnersThe manufacturing, retail, technical and compliance relationships that move a product from brief to shelf.See partners ImpactWomen-led technical leadership, training inside a working facility and locally commissioned capability.See impact InsightsPractical notes on routes, packaging, development fees and the documents behind a retail-ready product.Read insights