OUI is a science-led beauty company dedicated to creating products that honour both human health and environmental responsibility.
We bridge the gap between cutting-edge research and accessible, effective beauty solutions.
Our team of chemists, botanists, and beauty experts work collaboratively to develop formulations that set new standards for clean beauty efficacy and safety.
Our team of chemists,
botanists, and beauty experts work collaboratively to develop formulations that set new
standards for clean beauty efficacy and safety.
Scientific Rigour
Sustainable Innovation
Transparent Partnership
From a
small lab to a global network of beauty innovation, our journey reflects our commitment to
scientific excellence and sustainable practices.
Our
journey reflects our commitment to scientific excellence and sustainable practices.
2019
Origins
Founded OUI Hair Stimulants with a mission to elevate clean beauty standards across Africa and beyond.
2022
Evolution
Transitioned to OUI Hair, introduced OUI Sknn, and unified both under the umbrella brand, OUI Life.
2023
Momentum
Closed multiple distribution deals - local and international. Strengthened customer acquisition and loyalty. Kicked off grant/equity fundraising.
2024
Structure
Established as Delaware Corp in the US to enable distribution North American markets
2025
Expansion
Launched
state-of-the-art R&D facility with advanced testing capabilities.
Our
portfolio of brands
Serving different market segments while maintaining our core
commitment to scientific integrity and sustainable practices.
OUI Core
Premium botanical skincare with science-backed formulations
for consumers who demand results.
OUI Clean
Accessible clean beauty for everyday wellness. Quality
ingredients and end-product SKUs at approachable price points.
OUI Lab & Manufacturing
Clinical-grade treatments for targeted concerns.
Professional-strength formulations for discerning individual and brands to
create white-label solutions.
Our Science-First
Approach
Rigorous Scientific Validation
Sustainable Innovation
Partnership Excellence
Science at the Service of Beauty. We formulate, scale, and steward beauty
brands with integrity.
Build the next chapter of African beauty.
Science at the
Service of Beauty. We formulate, scale, and steward beauty brands with
integrity.