African Botanicals.
In Your Hands.

Science-backed beauty for brands that refuse to compromise.

About us

The future of African beauty belongs in our hands.

OUI is a full-service cosmetic developer, specializing in turning ideas into market-ready products. We manage every stage of the process – from concept and formula development to packaging design, certification, manufacturing, launch strategy, and logistics.

Headquartered in the United Kingdom, with partner facilities in Nigeria, the UAE, and Korea, we ensure world-class quality and full compliance with international standards.

01
Frontier formulations, tailored to You.
Make your brand your own. Research, formulate, manufacture, and scale with Africa's leading botanical beauty partner.
02
Enterprise-grade. Market-ready.
Deploy products that work, backed by rigorous testing—with powerful manufacturing, packaging, and distribution.
03
Privacy-first. Your formulas stay yours.
Build and launch anywhere—private label, white label, or co-branded—while retaining full control of your IP.
04
Deeply engaged partnership and delivery.
Hands-on assistance from foremost cosmetic chemists across formulation, compliance, safety, and beyond.

Custom formulations, deployable anywhere.

Build and deploy beauty products with complete control: develop formulations, test efficacy, and manufacture anywhere—from boutique batches to industrial scale—with enterprise-grade quality.

Discover Formulation
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Enterprise-grade manufacturing.

Transform production with a manufacturing partner that understands melanin-rich skin, meets international standards, and delivers on time.

Explore Manufacturing
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Expert-led brand acceleration.

Tailored, market-specialized guidance: from custom formulation with your vision to scaled deployment. With expert support throughout.

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Custom IP protection

Unified beauty partner for all your needs so you can build and launch anywhere—private label, white label, or co-branded—while retaining full control of your IP.

work with us
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Get your products to market faster, better.

All powered by a deeply integrated beauty platform.

Applied Services

Consulting, customization, scaling

B2B Services

OUI Labs

DTC Brands

Uru, Neuman

Formulation Foundation

Research, botanicals, testing

What OUI can do for you

01

Custom Formulation

Securely develop your unique formulations, and get the most effective, tested products.
02

Research & Development Partnership

Partner with our cosmetic chemists to research new ingredients and develop proprietary formulations.
03

Contract Manufacturing

Scale from 100 units to 100,000 with consistent quality and compliance across every batch.
04

Packaging & Design

Full packaging design and production—from concept to shelf-ready products that stand out.
05

Retail Scale-up

Strategic retail partnerships and go-to-market plans that build revenue and brand equity.
06

Export & Distribution

Export, distribution and international shipping to diaspora markets in West Africa, UK, UAE and more countries worldwide.

Products designed for organic, impactful results.

Launch your products through our platform, or manufacture independently through our partner facilities.

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OUI Manufacturing
02
OUI Labs
03
Export Network

Our partners

"OUI transformed our concept into a product line that actually sells. Their formulations work—and our customers notice."
Adaeze Okonkwo
Founder, Glow Naturals
"We went from idea to shelf in 4 months. Their team understood melanin-rich skin in ways our previous partners never did."
Chidi Emenike
CEO, Urban Beauty Co.